Cycle Champions

Every business needs a Cycle Champion!

Many people just need a little encouragement and a helping hand to take up cycling. That’s why every business needs at least one volunteer in the workplace to champion the benefits of riding a bike to work.

Sometimes all it takes is having someone they know and trust offering friendly advice about types of bikes, potential routes and other initiatives to encourage them to get back on a bike.

Reasons why it’s better to cycle to work:

  • Feel fitter, healthier and more productive
  • Take less time off sick
  • Save money on petrol and parking
  • Have consistent journey times
  • Avoid getting caught up in traffic
  • Reduces pollution and road congestion
  • Arrive at work energised and ready for the day ahead!

It’s never too late to start!

What does being a Cycle Champion involve?

Being a Cycle Champion doesn’t take a lot of time and there are plenty of FREE resources to help.

Main activities include:

  • Being the primary point of contact within the business for people to come to for knowledge and advice about cycling, and how to get a bike
  • Dispensing free maps, leaflets and other resources to people who are interested in giving cycling a try
  • Running internal campaigns with cycling freebies that we’ll provide as incentives

We actively promote good case studies – so, the business might get some good local PR for being socially responsible!

Resources offered for help and support

Our aim is to see more people commuting to work by bike, as it reduces pollution and traffic congestion. It makes our towns and cities better places to live – the more people who cycle, the cleaner and safer they become.

These are some of the resources available to Cycling Champions:

  • Welcome pack – for the new Cycle Champion with goodies and maps
  • Emergency cycle repair kit – for use by employees in the workplace
  • Quarterly promotions pack – with seasonal posters to put up in the office
  • Dr Bike Surgeries – an experienced mechanic visits the workplace and performs safety checks and minor repairs on employee’s bikes. They usually work on about 3 to 4 bikes in an hour. A small fee is charged on a half-day or full-day basis.

Signing up

Over 100 Cycle Champions are already promoting cycling within their workplaces.

When you’re ready to sign up, email us and we’ll set the wheels in motion. We usually come around for a chat and to see what the potential is and find out exactly what you need to get started.

Contact us:


(Main image: Sustrans)