Cycle September - 2023

Illustration of people cycling

Cycle September is a fun, free, and friendly biking challenge. You, your friends and co-workers are all invited to take part. The aim is simple – to get more people enjoying the benefits of riding bikes. You can ride anywhere, anytime in September to participate.

By logging your bike trips on Love to Ride or by using an app, you can win great prizes, like a £4,000 holiday. Plus, there are even more prizes up for grabs if you encourage other people to get involved, too.

There are so many benefits to riding a bike: from improved mental and physical well-being to a healthier planet to more affordable and efficient travel. Cycle September is all about celebrating each of these benefits and sharing them with the world.

So, push those pedals, spread the bike love, and join the movement to get more people riding bikes this September!

What is Cycle September?

Cycle September has one simple mission – to get more people riding bikes and having a great time! 

Riders of every level are invited to take part, and getting out there in the fresh air and encouraging others is more important than the number of miles you ride. 

You can also unleash your competitive side with our fun and friendly workplace competition. Co-workers can join their workplace profile on Love to Ride and compete to earn the most points and top the local leaderboard in their size category. 

The campaign is a great way to engage communities, businesses and individuals in a fun challenge that will help them meet their health, wellness, and sustainability goals. 

Here’s what you need to know:

  • Everyone is invited – from regular riders to people who haven’t been on a bike in years (or ever!)
  • Individuals only have to ride for 10 minutes to go into the prize draws and help their workplace climb the leaderboard (long enough to experience the joy of riding a bike and overcome some mental barriers to riding, and short enough to be an easy first step to taking up riding)
  • You can ride anywhere any time – from a commute to work, to a trip to the shops, to a ride around the park
  • Earn points by riding and encouraging others – the more points you have, the more chances you have to win prizes. Plus, the workplaces with the most points will top their local leaderboards in their size category
  • Share the love – encouragement is at the core of Cycle September, and we want people to invite their co-workers, friends, and family to take part
  • There are lots of prizes to be won by participating and encouraging others to discover or rediscover the joys and benefits or riding a bike
  • Cycle September is based on a tried and tested model – we’ve engaged over 690,000 people worldwide, including over 160,000 new riders who report having never ridden a bike or only ridden a few times in the last year

How does it work?

Cycle September aims to meet riders where they are in their riding journey. In addition to our highly targeted communications, we also have Badges, Quick Courses, Tips articles and videos to maximise engagement and optimise behaviour change outcomes.

Here’s how to take part in Cycle September:

👉 Sign up for Love to Ride – you’ll answer some quick questions that assess your rider level: new, occasional or regular rider

👉 Register for the challenge – you will receive custom emails that guide you through the challenge and connect you with resources to help you ride more

👉 Log rides on your profile or using the iOS app (Android coming soon). All rides will count in the challenge

👉 Encourage others using the unique link on your profile or through the messages in your emails. If someone clicks on your link and rides, you’re automatically named as their encourager. Find out more about encouraging here.

👉 Join your workplace to ride up the leaderboard with your co-workers

​👉 Riders can check out their progress on the individual leaderboards

👉 Once on the site, you can read user stories, share your own, set goals, and access educational content in our Learn area

How do you win prizes?

Enter prize draws by riding your bike and encouraging others. You’ll earn points for each ride and encouragement and one point equals one entry into the prize draw.

There is also a tiered encourager prize draw. The more people you encourage, the more entries you gain and the bigger the prize you can win!

At the end of the challenge, we will contact all prize winners to inform them about what they have won. 

There are no prizes for workplaces, however there are certificates for the workplaces that place in the top three on the local leaderboards!

Full terms and conditions can be found on the prizes page.