West of England Mayor launches new cycling and walking campaign

Illustration of a young lady riding a bike

Residents in the West of England are invited to ‘find joy in the journey’ by swapping short car journeys for walking or cycling to help reduce congestion and improve air quality in the region.

The new campaign from the West of England Combined Authority, launched today (17 August) promotes the benefits of cycling and walking to boost health and wellbeing as well as helping to build a cleaner, greener future for the West of England. 

It comes as the number of people cycling and walking reached record levels during lockdown and new cycling and walking measures have been put in place to build confidence and enable residents to cycle and walk more easily. 

Tim Bowles, Mayor of the West of England profile photo

During lockdown many people have taken advantage of quieter roads to walk or cycle more regularly.

As more people begin to return to school, college and work we have a real opportunity to capture the positive changes we have seen to improve the physical and mental health of residents, improve air quality and ease congestion across the West of England.

That’s why I’m encouraging more people to find joy in the journey by swapping a short car journey for walking or cycling whether commuting to work, taking the kids to school or popping to the shops. Not only will walking or cycling boost your mood but it will also help us on the road to a greener future for the region.

Tim Bowles West of England Mayor

WECA is working with councils to invest in walking and cycling routes including the 5km Bath River Line connecting the new Bath Quays development with sites across the city, Cribbs Patchway, Keynsham, Aztec West and Temple Quay.

The Cycling and Walking Plan proposes investment in cycling and walking routes of £411 million over the next 16 years, focusing on 30 local high streets as well as improvements along 55 continuous cycle routes.

Jon Usher, Head of Partnerships at Sustrans said:

Jon Usher - Head of Partnerships at Sustrans profile photo

Our research shows that even before the Covid pandemic, a majority of residents in the West of England supported measures to improve walking and cycling on high streets and the restriction of traffic outside schools and on residential streets.

As schools and workplaces reopen in September we need to take this opportunity to make active travel the obvious choice for all ages and abilities.

It’s great to see the measures that the West of England Combined Authority and councils in the region have already taken and we fully support the vision for the future.

Jon Usher Head of Partnerships at Sustrans

The campaign has been planned in partnership with Bath & North East Somerset Council, Bristol City Council, North Somerset Council and South Gloucestershire Council as well as many partner organisations across the region. 

Business West’s latest business survey shows that COVID-19 has accelerated many business’ plans to encourage employees to walk and cycle more. 54% of the 500 businesses surveyed said they are putting in plans to increase the uptake of cycling amongst employees, with a further 34% saying that they are investing in supporting infrastructure to help store bikes securely.  

James Durie, Chief Executive of Bristol Chamber & Initiative at Business West said: 

James Durie, Chief Executive of Bristol Chamber & Initiative at Business West profile

We are strongly helping support this new campaign as we know there is a growing appetite amongst employers across the city region to encourage employees to travel more sustainably and reduce their impact on the environment, particularly as awareness of climate change only grows.

In short, it makes sense in economic, environmental and health terms to accelerate what has been happening.

We are pleased to see new investment led by Mayor Bowles and the West of England Combined Authority into cycling and walking together with this campaign to help us lock in long term the benefits this change will bring. In turn this makes this city region a better, healthier place to live and work.

James Durie Chief Executive of Bristol Chamber & Initiative at Business West

Martha Pepper, who lives in South Gloucestershire said: 

In the last few months, while the roads were quieter, I started cycling in my local area and have really enjoyed the exercise and getting out into the fresh air. I’m starting a new job in September and now that I’m feeling more confident on the roads I’m planning on cycling when I can instead of driving so that I can get some regular exercise and clear my head after work.

Martha Pepper South Gloucestershire resident

The West of England Combined Authority (WECA) has agreed £13m investment in measures to enable cycling and walking in the region. £3m will underwrite the cost of short-term measures such as widened pavements and temporary cycle lanes to help people to maintain social distancing while walking and cycling. A further £10m has been agreed for longer term solutions to encourage active travel in the region. 

WECA has recently submitted its second bid to government for active travel and has recently adopted the Local Cycling and Walking Infrastructure plan. 

The bid includes further proposals to extend and strengthen the temporary measures already in place across the region to enable cycling and walking. 

There’s plenty of support to get active on the ‘joyinthejourney’ page on the Travelwest website. There are advice and support including 1-1 cycle training or loan bikes to get you back on the bike or tips for walking and planning your route.
Visit 'join my journey' campaign on Travelwest